This investing method removes the complexity of choosing individual investments (though users can still invest in whatever they’d like), which makes it critical that the app builds trust with the user every step of the way. The search bar in the payment section is for searching previously made transactions, as well as creating new ones. Tejas designs impactful digital products and works with major Indian startups, including the world's largest bank and credit card company. Fintech startup case study. Competitor analysis—apps in the fintech sector targeting the Indian audience lack polish and do not provide the inviting experience expected by the younger user base. Their money, safe in escrow, would be refunded if the form wasn’t submitted. Yet because of the wealth of alternatives, the initiative to make the app fun and engaging had to be taken into consideration throughout the entire process. DCU Fintech Case Study. SHARE. Financial tools aren’t the most exciting products to use—they can feel cold, boring, and corporate. Case Study: How Moving to HubSpot CMS Revolutionised UX, Sales & Marketing for Tradeguider Published by Maria Milea on June 30, 2020 under HubSpot As a digital growth agency for the Financial Services industry, we get a lot of requests for website rebuilds, redesigns and CMS migrations. Those risks paid off; the Fisdom app now has hundreds of thousands of installs (up from 1-5k pre-redesign) and a 4.2-star rating on the Google Play store. In this mixed VR/AR banking design concept UX case study, we will not delve into a voluminous description of our financial UX design process. As complex tools with tons of functionality and customization, most provide insufficient training and education—and don’t even get me started on documentation. Those requirements also provide an opportunity to educate within the product in a fun and informative way. Earlier this year, as part of Codal’s UX Case Study series with Usability Geek, I analysed the interface and user experience of the robo-investor Acorns, a popular fintech app. The knowledge base was organized to reflect various user personas (student, married, retired, homemaker, etc.) This way, users could read up on anything they didn’t understand and skip everything else. The app breaks the process of gathering all the essential information into bite-sized, distinct steps—making the system smooth and simple. Product Design. UX case studies are one of the most essential parts of a UX designer's portfolio. By providing visual associations with goals and clear financial targets, users can understand and see the expected outcome of their investment. As complex tools with tons of functionality and customization, most provide insufficient training and education—and don’t even get … This VR/AR banking case study demonstrates UXDA's vision of the future of banking. With a small amount of extra effort and thought, creating clear and simple experiences is actually made easier when requirements like regulations need to be followed. It is highly important for users to maintain control over their finances, so we provide users with simple but powerful budgeting features to track and manage their expenses. MAKE THE ESOTERIC APPROACHABLE. Investing long-term is daunting, and few of us know exactly where we want to be financially (aside from “I want to be rich”). Get in touch. To adapt this 3D interface design for 2D devices, we placed elements in front and behind the main dashboard. But, true mixed reality potential lies far beyond games; it's a new digital platform that provides a revolutionary user experience. Tejas designs impactful digital products and works with major Indian startups, including the world's largest bank and credit card company. In the case of VR/AR banking design, we especially need to remember that the main criterion for quality is simplicity. Redington had determined a use-case to create a digital, centrally accessible way to document the investment fund review process for their main client. Users can filter content based on their lifestyle or level of expertise. Users can see more account details by tapping on it. I ... We did the full UX and UI design of a Mobila Application that is a centralised place for generation and storage of OTP (One-time passwords) ... VIEW CASE STUDY. Today, virtual reality and augmented reality have already become mainstream in the gaming industry. When people move roles or leave the business, hard-won experience and knowledge is lost. Designing a mobile app for a fintech startup — A case study. You just ask your voice assistant or choose from the app list to open a banking app and get automatically authorized to log in. Managing the bill payments through smart glasses while waiting for a transfer between flights. Lean project: Toone. Customers can easily detect the situation with expenses by exact categories and compare it to budget limits. The redesigned flow minimizes unnecessary exit points and guides the users through the activity by moving cumbersome steps toward the end. The user can easily swipe account cards to see the balances of his/her other accounts. How to Raise the Rate of a Mobile Banking App from 2,8 to 4,7 in Google Play. UI Design Best Practices and Common Mistakes, Empty States – The Most Overlooked Aspect of UX, Simplicity Is Key – Exploring Minimal Web Design, Heuristic Principles for Mobile Interfaces, Designing for Readability – A Guide to Web Typography, In the Spotlight: the Principles of Dark UI Design, Coliving Trends for the Remote Work Lifestyle, Information Architecture Principles for Mobile (with Infographic), Evolving UX – Experimental Product Design with a CXO, Paving the Path to Purchase – eCommerce UX Best Practices. since it confirms that the methodology used was the correct one. This is the only way to enable the best possible service and opportunities for the user. Tejas Bhatt. Mastering Fintech UX – A Design Case Study Financial tools aren’t the most exciting products to use—they can feel cold, boring, and corporate. For example, if we are in a virtual or augmented reality session, do we need to exit out to check a few transactions or send money to relatives using mobile phones? Delightful banking 3D dashboard overview through smart glasses while enjoying the sunset on the beach. UX Case Study: World's First Mixed Reality VR / AR Banking Design Concept. Investing is hard enough, so we made a conscious effort to keep things simple, both for process and interaction. With Fisdom—an investment app designed to make investing easy for people without an education in the Indian stock exchange, the client has three main goals: Fisdom operates differently than most investment apps or services. In 2018, Froggipedia—an AR app designed by Tejas—won Apple’s “iPad App of the Year” award. Product: NextGen enterprise Platform for accountants. In this app, the process is reversed. Activating the banking AI advisor through an AR headset to schedule financial tasks while on an adventurous mountain hike. Mixed reality will be established by two types of devices─holographic and immersive. UXDA's approach is described in great detail in our previous financial UX design case studies: 1. The onboarding wizard provides a clear message: This app is a simple, fun investment app to help you achieve your financial goals. First, we need to explore VR/AR features to understand how it affects user expectations, needs and behavior in mixed reality. The app’s user flow was designed with constant feedback and clear actions for users to take, guiding them along which creates trust in the app. In addition, we should remember that mixed reality will not instantly replace desktop and mobile banking solutions, which is why VR/AR design solutions should be easily adaptable for online multi-channel use. By identifying their users and tailoring the experience towards a niche, the legal restrictions and requirements are a challenge to design for rather than a problem to circumvent. We provide dedicated UX teams to brands worldwide. Get in touch with us! Thanks to AI, those are more than the usual advertising. There's no doubt that it looks impressive, but it's questionable whether it makes banking itself more convenient and user friendly. A battle for small business Most people won’t notice which brand of payment terminal they’re tapping their card onto when they buy a latte, because from their perspective, they’re all the same. Case Studies. We started off doing a netnography to study the market, see what the competitors were doing and identify potential market gaps. Users who didn’t complete the KYC still had to provide their essential information, so it was important to make input easy and fast. With the appropriate context, financial apps can offer a pleasant and interesting user experience instead of following the drab status quo model. Case study: Citizens Bank – fintech friendly. good to know that the level of coincidence in the findings is so great, Virtual reality (VR) and augmented reality (AR) are nothing new for passionate gamers, but, in other industries, especially banking, it could cause a revolution. Alex has dedicated half of his life to studying human psychology, as well as business success, developing 100+ digital projects and 30+ startups. Ether — UX/UI Fintech Case Study. This design approach helped to learn and solve major pain points and user needs. We might not be able to know exactly what tomorrow holds, but we can do our best to prepare today and become the pioneers of the future. Case study: Product Strategy, UX, Design Systems . With this case study, we encourage you to view your own financial products through the lens of the future. AI analyzes the customer’s financial context and provides insights on how to become more effective and improve their financial life. 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