a study on online shopping behavior among the students

Aspekti tehnoloških resursa i praksi udruženi s ekonomskim kapitalom utvrđeni su značajnima i kod razlikovanja studenata koji (ne)kupuju putem interneta, što je podcrtalo višerazinske nejednakosti u perspektivi studentskog internetskog kupovanja. The study identified that there are Transaction security and multiple payment options, Personal privacy and security, Product price and quality, the speed of access and after – sales service were few major factors that affect students’ online shopping behaviour. But, gender did not play any roles in moderating the effects of the risk interactions experienced by the buyers with certain shopping frequency on the level of their anxiety. transaction related factors were found to have a positive effect on relationship quality (RQ). relationship between these antecedents and self-brand connect and loyalty. International Journal of Social Ecology and Sustainable Development. The paper describes the study and concludes by highlighting contributions to e-tailers and business owners and the theoretical framework in the study will be utilized by consumer educators. Online shopping or marketing is the use of technology (i.e., computer) for better marketing performance. Gender: Male Female 3. not very common, due to challenges and barriers that affect the diffusion of online shopping: delivery barriers, such as the lack of prepared transportation and mapping infrastructure, lack of reliable delivery system for delivering bought goods to the customers caused by the lack of postcode system; and lack of knowledge and awareness about the benefits of e-commerce among retailers and consumers. Thus, it is appropriate to modify TPB model in this empirical study to provide more detailed construction of online shopping behavior since online shopping is technological-based. Understanding consumer shopping behavior is very important and become an interesting topic among scholars and marketer. survey data from India (n = 644) showed that perceived value, e-service quality, interaction, discounts and Originality/value – Previous research related to the socioeconomic variables affecting e-commerce has been aimed at forecasting who is likely to make an initial online purchase. Relationship duration positively moderated A structured questionnaire was distributed among 50 participants (university students, employees/professionals etc. The internet has become a marketplace suitable for all ages and incomes and both genders, and thus the prejudices linked to the advisability of selling certain products should be revised. {P�h������8��/�{�Y�g��n�A1�Ï�xw���YM�e�Gcnv�do�nV��vCS Online Shopping Attitude Among the Youth: A Study on Alagappa University Students in Karaikudi, Siva... How Online Market Influencing the Youngster in Bhopal District of Madhya Pradesh, Consumer Attitudes toward Online Shopping: An Exploratory Study from Jordan, UNDERSTANDING THE ATTITUDE AND SATISFACTION OF UNIVERSITY STUDENTS TOWARDS ONLINE SHOPPING. As a shopping medium, internet attract human so attract researcher. and so they show different customer behaviors. The present study defines the relationships between online shopping values (hedonic and utilitarian) and purchase intention; the influence of web atmospheric cues on shoppers’ purchase intention; and the mediating role of WS in the relationship among shopping values, website atmospherics (stimuli), and purchasing behaviour (response). This will help to understand the student’s Together, the three studies provide a set of measures with acceptable validity and reliability. Data was collected in 1997, 1999, and 2000 from corporate Web sites via three methods, namely, a jury, third-party ratings, and a software agent. The findings also suggest lack of significant common methods biases across the jury-collected data, third-party data, and agent-collected data. Corpus ID: 55880738. Abstract-This research investigates the online shopping behavior of Chinese university students, as well as motivations and barriers online shopping, and its effect on for the shopping habits of consumers. �dD1Q4�! This chapter also provides the purpose of this study. A total of 370 students were randomly selected. ��� ���xX�������[�h��%|���ؕ����!U�Uٶ٦��"���5 �]t�(��0;#6a����4��NdQ�5�����'���I��O����j:�o�Ÿ*���)$�^'���� Support for serial mediation was In this study, the online shopping approach, which is part of e-commerce, has been studied among students from both countries. At the same time, the convenient modes of payments, and user-friendly, as well as, interactive shopping apps are further paving a pathway to unprecedented growth in the online shopping companies. for web based offering and purchasing family merchandise. Examine The Online Shopping Behavior Among Students. To understand if educational qualification has any impact on online shopping, To understand whether website usability has any impact on, Price listed is higher compared to traditiona. Orientation: In the contemporary global business environment, online trading is a new distribution channel and trading platforms are products of investment and financial services companies. Today every single family unit is utilizing online shopping. It is yet to understand what factors influence online shopping decision process. �S��E���{�������N�Bϟ� ;~ˡ���,Y~n���� Due to wide spread internet access by people and e-commerce usage by traders, online shopping has seen massive growth in recent years. ec�6es'&ѣIH.�Հ���ܞ$�.�� A conceptual model of online shopping is presented and discussed in light of existing empirical studies. Due to wide spread internet access by people and e-commerce usage by traders, online shopping has seen a massive growth in recent years. Thereafter includes theoretical framework related to theories of online shopping behavior and online factors reviewing the detail of previous literature. Name: 2. Key implications for theory and practice are discussed. The current status of studies of online shopping attitudes and behavior is investigated through an analysis of 35 empirical articles found in nine primary Information Systems (IS) journals and three major IS conference proceedings. The results indicated that utilitarian orientation, convenience, price, and a wider selection influenced consumers' attitudes towards online shopping. Such a model would explain and help predict the effects of website usability on online purchases, but few studies have been devoted to such model development. <> 13, No. The attitudes and intentions of these four consumer groups towards online shopping were analyzed by using ANOVA. Masovni razvoj novih tehnologija utoliko je iznjedrio niz karakterističnih fenomena među kojima se nalazi i internetsko kupo-vanje -koje se u ovom radu razumijeva kao individualna praksa kupovanja proizvoda i usluga putem interneta bez posrednika (Farag i dr., 2006; ... Aktualizacija ove tematike po Norum (2008: 373-374) pridonosi otvaranju cijeloga istraživačkog područja u kojem je adresirana uloga mladih, napose studenata, kao nositelja suvremenih tehnoloških trendova koji čine lukrativno tržište dobara i usluga. This research deals with antecedents and outcomes of relationship quality in e-tail. The paper has taken 300 respondents, as a sample, who have at least twice shopping experiences, from a single online shopping company. Check out our new infographic titled, "Online Consumer Shopping Habits and Behavior" to know more about buying habits of online consumers and latest online shopping trends. A convenience sampling method was used and the sample comprises of 60 students. Online shopping is popular among the students community. Participants who have credit card, have more familiarity and less anxiety concerning internet shopping. Although many surveys have investigated ecommerce’s effect on traditional stores, there are almost no resources about the influences on consumers themselves. The empirical examination of BRM indicates that various categories of Web-design elements reinforce Web customers' beliefs, which in turn positively impact attitudinal constructs that lead to changes in their purchase intentions. This paper sets out to examine the factors influencing students' attitudes towards online shopping in Malaysia through a five-level Likert scale self-administered questionnaire, which was developed based on prior literature. Students' Online Shopping Behavior: An Empirical Study, Factors affecting students' attitude toward online shopping, Analyzing College Students’ Online Shopping Behavior through Attitude and Intention, Internet shopping behavior of college of education students, Consumer Online Shopping Attitudes and Behavior: An Assessment of Research, A Theoretical Approach to Web Design in E-Commerce: A Belief Reinforcement Model, Designing usable online stores: A landscape preference perspective, Web Site Usability, Design, and Performance Metrics. Data were collected via questionnaire. Online shopping has become a new trend of shopping nowadays and is quickly becoming an important part of lifestyle. Due to wide spread internet access by people online shopping has seen a massive growth in recent years. ... firm reputation and perceived value are the major influencing factors on consumer buying online behavior. India being an exceptionally populated nation is emphatically changing towards internet shopping. The study was conducted in the Kollam, Kerala, the Data for this study was gathered in July 2016 by primary data collection method through questionnaire administered among students of different colleges located at Kollam, Kerala, that have purchased at least one item through online … Younger people can adapt newer technologies so they can adapt internet as shopping tool. Hence the very vast scope for studying the online shopping behavior of the students. E-tailers may The multiple-choice question, and open-end questions related to the preference, and problems faced were asked while going for online shopping in Nepal. Online shopping or marketing is the use of technology (i.e., computer) for better The reason for this study was to take a gander at the spending conduct among students of Surigao del Sur State University and Saint Michael College in light of the fact that the expenses of students in provincial territories assume an imperative part in the neighborhood economy through the present use and business as one of the impetus for the improvement of the rural economy. Practical implications – The results obtained help to determine that once individuals attain the status of experienced e-shoppers their behaviour is similar, independently of their socioeconomic characteristics. online shopping behavior and problem formulation along with the study question. A self-administered questionnaire, based on prior literature, was developed and a total of 370 post graduate students were selected by random sampling. Additionally, utilitarian orientations, convenience, price, wider selection influenced consumers' attitudes towards online shopping. Sociološki osvrt na odrednice studentskoga internetskog kupovanja u HrvatskojSociological Overview of the Determinants of Internet Purchase among Students in Croatia, Enhancing relationships in e-tail: Role of relationship quality and duration, Online Shopping in Nepal: Preferences and Problems, The Roles of Gender in Moderating the Effects of Shopping Intensity and Online Buying Risks Interactions on Buyers' Anxiety, Navigating selected perceived risk elements on investor trust and intention to invest in online trading platforms, The Impact of Bad Experience, Disappointment, and Shopping Intensity on Digital Shoppers’ Anxiety, The Impact of Bad Experience, Disappointment, and Shopping Intensity on Digital Shoppers' Anxiety, A Statistical Survey on Online Shopping Trends in Amazon among College Students. Age, gender and income: Do they really moderate online shopping behaviour? Usage of online e-tailing is prevalent among the youth. Among those who shop online, ti, The calculated value of chi square is 18.14 which is greater than the table value 3.841 at 1, the target group, the hypothesis being Ho: Online shopping has no significant relationship, The calculated value of chi square is 0.755 is smaller than the table value 5.991 a, shopping online is due to inability to touch and see, has no significant impact on online shopping, which means that, no impact on whosoever is internet literate and who, which means that qualification has no impact on online shopping whereasonline shopping, then it will surely be able to increase the no of online shoppers as well as the frequency of, shopping attitude. ¾ Reputation related to online shopping PURPOSE AND METHOD This study seeks to define college of education students’ online shopping behavior and online shopping activities. The regression analysis demonstrated the determinants of consumers' attitudes towards online shopping. The objective of this study is to provide an overview of online shopping decision process by comparing the offline and online decision making and identifying the factors that motivate online customers to decide or not to decide to buy online. ... Dogma, folklore, and also academic literatures showed that there are some differences in shopping behavior between women and men. Findings – The results show that socioeconomic variables moderate neither the influence of previous use of the internet nor the perceptions of e-commerce; in short, they do not condition the behaviour of the experienced e-shopper. Contribution/value-add: This study stands to add new knowledge to the present body of investment management and financial management literature in Africa – a context that has not received much research attention in developing countries. Significant associations between Web site design elements and Web site performance indicate that the constructs demonstrate good nomological validity. Izvorni empirijski nalazi prikupljeni metodom ankete pokazuju da studentsko internetsko kupovanje najpouzdanije predviđaju posjedovani tehnološki resursi, tehnološke vještine i interesi na način da su ispitanici opremljeniji novim tehnologijama s izraženijim tehnološkim vještinama i interesom za praćenjem tehnoloških trendova vjerojatniji internetski kupci. �'" ��� �'4Q� n?�w`U��lS��q�N����8Gc6U��T+�� ]�5ML����o#q�m�7� 2z�Sc+z��4\��5�e���� ߶+�&n�T]:4ݮ�����ל9�Jh�4�c�\���Q�� ��y�R��b��{8�v���1�6hF��_��p��`3N�e�h�b�I Results suggest that Web site success is a first-order construct. <>>> ONLINE SHOPPING BEHAVIOR AMONG HIGHER EDUCATION STUDENTS WITH SPECIAL REFERENCE TO PALAKKAD, KERALA, INDIA M. Mahesh Kumar1, Sobha.P.G2 1Asst. As expected over 95% of the college-age market uses the Internet and over 91% of that group completes online purchases. Keywords: Online shopping, consumer attitude, consumer behavior, Web, empirical study. Join ResearchGate to find the people and research you need to help your work. Study: Online Shopping Behavior in the Digital Era Posted by Jiafeng Li on May 10, 2013 in Market Research Be the first to comment Online shopping is predicted to … Young people have been the majority of shoppers online, and thus, this study finds out the attitude of youth towards online shopping. Valorizirajući internetsko kupovanje kao aktualan fenomen koji je zadnjih godina u globalnom porastu, ovim radom se ukazuje na deficit društvenih, napose socioloških, analiza na temu u kontekstu hrvatskog društva. This research investigates the online shopping behavior of Chinese university students, as well as motivations and barriers for online shopping, and its effect on the shopping habits of consumers. The study was undertaken among the students of Assam University. Despite the importance of websites as the major and, at times, sole channel of communication in e-business, little theoretical knowledge is available about how websites may influence online shoppers' attitudes and behavior. Online shopping behavior among Chinese university students Yunxiao Diao Liaoning Province Shiyan High School International Department . Online shopping has become a new trend of shopping nowadays and is quickly becoming an important part of the lifestyle. [13]. 1 0 obj 4 0 obj Journal of Internet Commerce: Vol. and Research Department of Commerce, Sree Narayana Guru College, Chavadi, Coimbatore, Tamil Nadu, India Such marketers’ awareness of the factors affecting Malaysian’s shopping attitudes and intentions is crucial to further develop their marketing found with RQ and self-brand connect preceding loyalty formation. Further studies should explore other factors that influence attitude towards online purchasing behavior with a broader range of population and higher representativeness sampling method. According to the survey, age-wise analysis revealed that 35% of online. Malaysia will be become a main shopping destination in this region by 2010, with spending target by foreign tourists to be increase to 50%. This paper attempted to find out the impact of factors like easy payment, wide variety of products, educational qualification on online shopping . RQ was conceptualized as a formative second order factor. Similarly the study also highlighted that there is no significant relationship of online shopping with education and website usability. This research reports on a series of three studies that develop and validate Web site usability, design and performance metrics, including download delay, navigability, site content, interactivity, and responsiveness. stream Therefore, e-retailers should emphasize a more user-friendly function in order to provide utilitarian customers a way to find what they need efficiently. The study was undertaken among the students of Assam University. Web sites provide the key interface for consumer use of the Internet. 3 0 obj %PDF-1.5 Hence, this will also help managers to implement risk-reduction strategies in order to increase the prospect of students investing in their online trading platforms. In the era of globalization electronic marketing is a great revolution. aspects related to online shopping. The study specifically addressed the issues of how often and why Internet purchases were made. The performance metric that was developed includes the subconstructs user satisfaction, the likelihood of return, and the frequency of use. 1310101128 Invertis University 2. A five-level Likert scale was used to determine students' attitudes towards online shopping. The information obtained has been tested using causal and multi-sample analyses. Everyone has entered to the smartphone world so it is easy to access Areas for further research are discussed. 3 SCOPE OF THE STUDY . The study was undertaken among the students of Alagappa University. Design/methodology/approach – The technology acceptance model was broadened to include previous use of the internet and perceived self-efficacy. Keywords: Main findings: All the perceived risk elements had a positive and a significant impact on investor trust as well as the intention to invest in online trading platforms. The increasing internet penetration and availability of more payment options boosted the e-commerce industry in 2013. A multi-group analysis with gender and age was performed to cross-validate it. © 2008-2020 ResearchGate GmbH. Internet is an important facilitator for human and human use this medium almost every phase. The results of the study highlighted that there is a significant relationship of online shopping with gender, internet literacy, and online product price. 1. It has helped in less demanding, less difficult and quicker business exchanges. Therefore, the principal objective of this study was to address this research gap. the effect of RQ on self-brand connect. The perceptions and behaviour of e-shoppers are based on their own experiences. : Educational qualification and online shopping, : Online product price and online shopping, All figure content in this area was uploaded by Deepjyoti Choudhury, All content in this area was uploaded by Deepjyoti Choudhury on Apr 08, 2015. impact of five factors like internet literacy, and online product price on online shopping. A Study of the Relationship between Shopping Orientation and Online Shopping Behavior among Indian Youth. The data were collected with valid and reliable questionnaires, then they were analyzed using the Partial Least Square (PLS) where gender served as the moderating variable, and experiences and shopping frequency as the independent variable, and anxiety as the dependent variable. As an exploratory effort, we adopted and extended Kaplan's landscape preference model by including factors of legibility, coherence, variety, and mystery, and examined their effect on cognitive and affective appraisals and their impact on purchase intention. A Study on Consumer Behaviour towards Online Shopping In Kolkata Pushpak Singhal1, Dr.Supriyo Patra2 1{Student, Department of Business Administration, St. Xavier’s College (Autonomous),Kolkata, India} ... look upon while purchasing online, and a thorough study was made among … buying behaviors are influenced by different factors such as culture, social class, references group relation, family, salary level and salary independency, age, gender etc. Over the last decade maximum business organizations are running with technological change. The ever-increasing use of the internet in Malaysia provides a developing prospect for E-marketers. Our findings demonstrated that the proposed model explained a large amount of the variance of purchase intention, invariant across different subgroups. Empirical research could also be carried, differences of online shoppers of different countries and compare between the, to find out comparison on online shopping attitude among students based o. E-Commerce Purchases Through Online Shopping. Keywords Online shopping, ... Nagra and Gopal (2013) reveal using ANOVA that online shopping in India is significantly affected by various demographic factors like age, gender, marital status, family size, and income. ), and then the collected data were analyzed using the Statistical Package for Social Sciences Version 18.02 (SPSS). The target can be achieved in two years from now and it can help to stimulate high income to Malaysia more than RM 10 billion per year. ICICI bank became the, users, the Internet penetration in India re, could transfer orders, invoices and other b, retailing is a form of electronic commerce, majority users (IAMAI, 2011). The popularity of online shopping among Nepalese customers has increased with the cost-reduction of technology-based goods, the cost of internet services, and easy access to the internet. 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Developing an explanatory theoretical model of website usability find what they need.! Everyone has entered to the customer was seen to be the major problem in Nepalese online shopping,. This research deals with antecedents and self-brand connect acceptable validity and reliability by... ( University students in Chennai based shopping is presented and discussed in light of existing empirical...., India 1 shopping were analyzed using the Statistical Package for Social Sciences Version 18.02 ( SPSS.... The frequency of use it is tried to define college of education students ' attitudes towards online purchasing behavior a... Results show that male students teacher are more familiar and have more attitude!

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